Greetings beef producers. To continue building on previous Beef Quality Assurance (BQA) related articles, I want to talk about how the beef industry is making moves to use BQA as the gold standard of animal welfare, and how that is good news for you. Consumers care about the welfare of food animals whose product may eventually end up on their table. This leads consumers to ask questions about how their food is raised, in this instance, beef. In order to provide consumers with answers, many restaurants, food service, and retailers adopt and implement animal welfare programs.