Range Beef Cow Symposium XX
December 11-13, 2007, Fort Collins, Colorado
Creating and Being Rewarded for Value in Calves
Download PDF version of this report
- The discovery of BSE that day may very well have changed the way the US beef industry conducts business evermore.
- Consumers, international as well as domestic, are requiring more standards and better verification behind marketing claims.
- The Agriculture Marketing Service (AMS) of USDA initiated a process to ensure companies and their suppliers could verifiably deliver products to consumers that met their respective product claims.
THE BEEF INDUSTRY RESPONSE
- Nearly every major change in the production of U.S. beef has been market-driven.
- Some export markets have enacted requirements on beef shipments from the US.
- Domestic branded beef programs also have verifiable specifications that must be met.
- The key is the documentation of your record-keeping methods that give you the ability to make claims in the marketplace.
WHAT PROGRAMS ARE RIGHT FOR YOU?
- You must consider a number of factors when deciding whether or not to participate in a QSA program, PVP or Branded Beef Marketing Program.
- Seek a program that meets your marketing objectives, while fitting your management capabilities.
- Seek out those marketing opportunities that provide you flexibility.
SHOW ME THE MONEY!
- Whether PVP, QSA, or a multitude of branded programs your decision to participate should be based upon return on investment.
- There have been documented reports of cattle with age and source verification selling at a premium.
- This premium is by no means a guarantee.
- These programs enable you to leverage the documented management of your cattle in the marketplace.
RECORD KEEPING - THE HANGUP OR ADVANTAGE
- Many cow-calf producers likely have the necessary records to document age of cattle.
- Either individual animal or group age verification may be used for many programs.
- A producer should carefully evaluate their current record keeping practices.
- Information collected for participation in a marketing channel maybe leveraged for additional value in your operation.
- Is there overlap with information required for participation in marketing programs that could be used to make more informed management decisions?
- Is your current record keeping system returning the management information necessary?
- Beef producers who wish to keep various market opportunities for their cattle an option, are advised to evaluate the total return on investment (potential market premiums and management information).
- Early and frequent communication with potential buyers is important to determine if there is profit to be made.
Return to Range Beef Cow Symposium XX Table of Contents page