Using Goals with Ranch Decision Making - A Producer’s Perspective

March 23, 2020

Using Goals with Ranch Decision Making - A Producer’s Perspective

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cows and calves in a field by a windmill
Photo courtesy of Troy Walz.

Clearly identifying ranch goals and using those with decision making can help ranch families identify which enterprises they should be engaged in.  In this month's BeefWatch Producer Perspective Podcast, Rosemary Anderson from near Whitman, Nebraska discusses how she and her husband Kevin utilize clearly defined goals to influence decision making on the ranch.
Topics discussed include:

  • History of the operation and the different enterprises that are a part of it.
  • Goals that the family has set and how they utilize those for decision making.
  • How goals shape which enterprises they are engaged in on the ranch.
  • The value of enterprise analysis in identifying where to allocate resources.

The BeefWatch podcast is the audio companion to the monthly BeefWatch newsletter and also features bonus interviews such as the Producer Perspective.

Topics covered:

Marketing, budgets & management

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